Bing Ads management (Microsoft Advertising)
Not everyone searches on Google. Millions of Australians use Bing every day – often through Windows devices, the Microsoft Edge browser and Office – and that audience is frequently older, more established and ready to spend. Advertising on the Microsoft Advertising network (still widely known as Bing Ads) puts your business in front of those searchers, usually at a lower cost and with less competition than Google. TechSend plans and manages Bing Ads campaigns that turn that often-overlooked audience into real enquiries.
What we manage
- Campaign strategy and account structure built around your goals and budget
- Keyword research, and negative keywords to stop wasted spend
- Compelling ad copy written for the Microsoft search audience
- Bid and budget management to get the most from every dollar
- Importing and adapting your existing Google Ads campaigns
- Conversion tracking and clear reporting on cost per lead
Why Bing Ads is worth your attention
Because most advertisers pour everything into Google, the Microsoft network is often far less crowded – which typically means a lower cost-per-click and cheaper leads for the same buying intent. The audience also skews toward an older, higher-income, desktop-based demographic that converts strongly for many business and professional services. If your customers are other businesses or established households, a portion of your ad budget on Bing frequently stretches further than the same money spent on Google.
Easy to run alongside Google
You do not have to start from scratch. Microsoft Advertising lets us import your existing Google Ads campaigns and adapt them for the Bing network, so you capture extra reach without rebuilding everything from the ground up. Where it makes sense we manage both platforms together, keeping your messaging consistent and moving budget toward whichever one is delivering the best return at any given time.
Measured and transparent
Ad spend should be accountable. We set up proper conversion tracking so we can see which clicks become enquiries, then report back in plain language on cost per lead and return – not just clicks and impressions. That means your Bing budget is always being judged on the results that matter to your business.
Bing Ads FAQs
Is Bing Ads worth it if we already run Google Ads? Often yes. The extra reach usually comes at a lower cost per click, and because we can import your Google campaigns, the setup effort is minimal.
Who actually sees Bing ads? Users of Bing, Microsoft Edge, Windows search and partner sites – a large audience that skews older, professional and desktop-based.
Can you manage Google and Bing together? Yes. We run them side by side, keep the messaging aligned, and shift budget to whichever platform performs best.
Who gets the most from Bing Ads
Bing Ads tend to work especially well for business-to-business services, professional firms, trades, healthcare, finance and other sectors whose customers skew older or sit at desktop computers at work. Because the Microsoft network reaches so many people through workplace Windows machines and the Edge browser, it is a natural fit if you sell to other businesses or to an established, less price-driven audience. During setup we look closely at who your customers are and whether the Microsoft audience matches, so your budget goes where it will actually convert rather than being spread thin out of habit.
Getting started is simple
If you already run Google Ads, we can have a Bing campaign live quickly by importing and adapting what is already working, then refining it for the platform. If you are starting fresh, we build the account properly from the ground up – structured campaigns, researched keywords, negative keywords and conversion tracking from day one – so you are never paying for clicks you cannot measure. Either way we manage it as an ongoing process, watching the numbers and adjusting, rather than setting it and forgetting it.
