Press release writing
When your business has something newsworthy – a launch, a milestone, an award, a partnership – a well-written press release helps you get noticed by media, industry and customers. A good release presents your news clearly, professionally and in a format journalists can actually use. TechSend writes press releases that give your announcements the best possible chance of being picked up and read.
What we write
- Professionally structured releases in standard news format
- Announcements for launches, milestones and events
- Award, partnership and appointment news
- Compelling headlines and strong opening paragraphs
- Quotes drafted for your spokespeople
- Copy ready for media, your website and social channels
Why a good release matters
Journalists receive far more material than they can use, and poorly written or self-promotional releases are deleted quickly. A release that follows the expected format, leads with the genuinely newsworthy angle, and gives editors what they need is far more likely to earn coverage. Even when it is not picked up by media, a strong release is polished content you can publish yourself to reinforce your credibility.
The right angle, the right structure
We help you find the actual news in your announcement – the part an outsider would care about – and lead with it. The release is then structured the way editors expect: a clear headline, the key facts up front, supporting detail and a quote that adds a human voice. That professionalism signals that your business is a credible source.
More than one use
A press release is not only for the media. We write it so it doubles as a news post for your website and a basis for social and email updates, so a single announcement works across all your channels.
Press release FAQs
What counts as newsworthy? Launches, milestones, awards, partnerships, events or anything genuinely new. We help you identify the strongest angle.
Do you include quotes? Yes – we draft quotes for your spokespeople for you to approve.
Can we use it beyond the media? Definitely. It works as website news and as a basis for social and email posts too.
Giving your news the best chance of coverage
Editors decide in seconds whether a release is worth their time. We help by leading with the genuinely newsworthy angle, keeping the writing tight and factual, and formatting the release exactly as newsrooms expect – so a busy journalist can use it with minimal effort. While no one can guarantee media pickup, a professional, well-targeted release dramatically improves your odds compared with a self-promotional announcement.
Content that works even without the media
Even when a release is not picked up by a publication, it is far from wasted. A polished release doubles as a news item for your own website, a basis for social posts, and a professional record of your milestone that reinforces your credibility with customers and partners. We write it with all of those uses in mind, so a single announcement earns its keep across your channels.
A clear, collaborative process
We help you identify the strongest angle, draft the release and any quotes for your approval, and refine it with your input. You get a release you are confident to send – accurate, on-message and ready to go.
