Facebook and Instagram advertising gives businesses access to one of the most powerful audience targeting platforms ever built. Meta’s advertising ecosystem allows you to reach specific demographics, interests, behaviours, and lookalike audiences at scale — and retarget people who’ve already engaged with your brand. When campaigns are built properly with strong creative, well-structured audiences, and real conversion tracking, Meta advertising delivers measurable leads and sales at a cost that justifies the investment. TechSend manages Meta advertising campaigns that are built to convert, not just to generate impressions.

Campaign Strategy & Structure

Successful Meta campaigns require a clear funnel strategy — awareness content for cold audiences, engagement and consideration content for warm audiences, and direct conversion campaigns for people already familiar with your brand. TechSend designs campaign structures that work across all three stages, with appropriate budgets, objectives, and creative for each, rather than running a single campaign and hoping for the best.

Audience Targeting

Meta’s audience targeting capabilities are extraordinarily powerful in the right hands. TechSend builds custom audiences from your customer lists, website visitors, and engagement data; creates lookalike audiences that find new customers with similar characteristics to your best existing ones; and constructs interest and behaviour-based cold audiences for top-of-funnel campaigns. We test multiple audience configurations to find the most cost-effective segments for your specific offering.

Creative Development

Creative is the most important variable in Meta advertising performance. TechSend develops scroll-stopping ad creative — including static images, carousel ads, and short-form video concepts — that speaks directly to your audience’s motivations and drives action. We test multiple creative variations systematically, identifying winning formats and messages that guide ongoing creative development.

Meta Pixel & Conversion API

Accurate conversion tracking is essential for Meta’s algorithm to optimise toward real business outcomes. TechSend implements the Meta Pixel and Conversion API (CAPI) together — providing browser-based and server-side tracking that maintains accuracy even as iOS privacy changes continue to reduce pixel-only tracking reliability. Proper tracking setup is the foundation of every Meta campaign we manage.

Reporting & Optimisation

TechSend provides clear monthly performance reports covering spend, reach, CPM, click-through rates, cost per lead or purchase, and ROAS — alongside a frank assessment of what’s working and what we’re changing. Campaigns are reviewed and optimised weekly, with audience refreshes, budget reallocation, and creative updates applied continuously to maintain strong performance over time.