Social media is where your customers spend time, form opinions, and make decisions — and businesses that show up consistently with relevant, quality content build brand recognition and trust that translates into enquiries and sales. TechSend’s social media marketing service takes social off your to-do list and manages it as a genuine business development channel, with a strategy, a content calendar, and regular reporting that shows what’s actually working.

Social Media Strategy

Effective social media starts with a clear strategy — which platforms your audience actually uses, what content format they engage with, what tone represents your brand, and what business outcomes you’re trying to achieve. TechSend develops a social media strategy tailored to your business, your industry, and your competitive environment before creating a single post. That strategy informs every content and investment decision throughout the engagement.

Content Creation & Scheduling

TechSend creates platform-appropriate content for LinkedIn, Facebook, Instagram, and X — including copy, graphics, video thumbnails, and story formats — developed around a structured content calendar with a consistent posting cadence. All content is approved by you before publishing, and we adapt the content mix based on what’s generating engagement and what’s not.

Community Management

Social media isn’t a broadcast channel — it’s a conversation. TechSend monitors your social channels for comments, mentions, messages, and reviews, responding promptly and professionally on your behalf to maintain engagement and protect your online reputation. We escalate genuine customer service issues to your team and handle routine interactions without requiring your involvement.

LinkedIn for Business Development

For B2B businesses, LinkedIn is often the highest-value social channel. TechSend manages LinkedIn company page content, employee advocacy programmes, and — where appropriate — LinkedIn outreach campaigns that generate direct conversations with decision-makers in your target market. We combine organic content with targeted connection and engagement strategies to build your professional network systematically.

Social Media Advertising

Organic reach on most social platforms has declined significantly. TechSend manages paid social advertising campaigns — on Facebook, Instagram, and LinkedIn — that amplify your content to targeted audiences, generate leads, and retarget website visitors. We handle audience setup, creative development, bid management, and reporting, continuously optimising spend toward the formats and audiences that deliver results.

Analytics & Reporting

TechSend provides monthly social media performance reports covering reach, engagement, follower growth, link clicks, and conversion metrics — with commentary on what changed, why, and what we’re adjusting. You’ll always know what your social investment is delivering and what we’re doing to improve it.